Archive for audience

Reach vs Impressions: What’s The Difference?

There’s a difference between reach and impressions, and each metric will tell you something different about your nonprofit’s social media strategy. Tune into the #dailyvlog to find out more!

Steps to Plan Your Annual Fundraiser Strategy

Fundraising without a plan is like a ship without a rudder. Sure, you can still sail but you won’t have a clear direction. This year, don’t leave things to chance. Avoid last-minute scrambling and fundraise with confidence by taking stock of where you are and where you’re going…