Build Your Year-End Marketing Calendar
The purpose of the year-end marketing calendar is to get a high-level view of all your communications and/or in-person events for the year-end. Investing in building out a communications plan makes it easy to
1) Stay on track for success
2) Spot any dependencies/assets that need to be created ahead of time
3) Make it easy to delegate
When you know all the communications you're planning to accomplish ahead of time, this helps ensure you don't miss anything AND also gives you an idea of how successful your communications are, so you can adapt them as needed and lean into the most effective ones.
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