SEO For Nonprofits: The Complete Guide To Ranking Higher

View the content within the guide by component below or download a complete PDF with all components here.

Learn How To Create Content That Will Help You Rank Higher

SEO Terms Glossary

We know SEO can be a little bit intimidating… here’s a list of terms you should know before we get started. 

[Video] How To Grow With SEO: Planting The Seeds To Long-Term Success

The SEO process is a long-term investment and like any worthwhile investment, it takes time to grow. Join our in-house expert, Shukri Mohamed, as she walks you through specific tactics that will produce the best and longest-lasting impact for your organization.

[Video] How To Create A SEO Strategy For Your Nonprofit

This session will break down what search engine optimization is and how nonprofit marketers can use it to boost their website engagement. During this session, we will highlight the main pillars of SEO, how they can affect performance, and steps nonprofits can take to build their SEO strategy. Viewers can expect to learn about SEO fundamentals and receive insights into how to apply those fundamentals in their own organizations.

Recommended SEO Tools

In order to create high-quality content briefs that work, you will need some tools. SEO tools help you analyze the performance of your pages/blogs, do keyword research, and more.

How To Create A Content Brief

A content brief is a document that contains the direction and details of what the piece you are writing will include. When you are writing for SEO, content briefs can be particularly helpful in making sure your content will perform well. Everything you write for your blog should have a purpose, provide value, or answer a question - and it also needs to contain the basic SEO elements. You want to make sure your hard work pays off! 

Blank Content Brief Template

Your very own content brief template that you can adopt into your own strategy. 

SEO Content Checklist

Use this checklist for every blog post you write to ensure your content is ranking as high as possible in the search engines when you publish it on your website. This is the exact checklist we use for our internal content on this website! 

Ready to grow your nonprofit?

Our team of purpose-driven digital marketers would love to learn more about your mission and chat about how your nonprofit can drive more online supporters, volunteers, clients & donors.