Archive for Google Ad Grants

Run Higher Performing Ads with Google Analytics for Nonprofits

Google Analytics for Nonprofits takes the guesswork out of creative and marketing decisions and allows your team to tailor a website experience just for your users. Google Analytics (GA4’s latest version) is a free web tracking tool. It’s free because Google gathers the data from your site, too….

Responsive Search Ads: Simplify Campaigns

Responsive Google Search Ads give your potential donors and volunteers the right messaging at the right time. Google switched to exclusively offering responsive ads this summer and the capabilities take the guesswork out of optimizing your ad content.  Set three or more headlines and two or more descriptions…