by Blake Arata | Jan 24, 2019 | Daily Vlog, Digital Marketing, Fundraising, Strategy
4 min read ✭ Learn more about the Facebook advertising platform as we talk about what Supporter Lifetime Value is and why it’s arguably the most important metric that nonprofit marketers should be tracking. What is Supporter Lifetime Value? Supporter lifetime...
by Cameron Ripley | Jan 11, 2019 | Daily Vlog, Digital Marketing, Fundraising
4 min read ✭ Mike Spear from the Moonshot Collective and Cameron Ripley join forces to talk about the benefits of launching an effective recurring donor program and the best ways to get started. One-Time Gifts vs. Recurring Donations On average, a recurring donor has...
by Cameron Ripley | Dec 19, 2018 | Daily Vlog, Digital Marketing, Fundraising, Strategy
2 min read ✭ In this post, you will learn about the importance of segmenting your nonprofit’s email lists and how to approach doing so. While segmenting your email lists is just one important email marketing strategy, it’s the one that your nonprofit...
by Cameron Ripley | Dec 19, 2018 | Daily Vlog, Digital Marketing, Fundraising
2 min read ✭ In this post, we’re discussing Giving Tuesday 2018 growth metrics and key takeaways! Tune in to see how much nonprofit fundraising scaled up from 2017 to 2018. As predicted, nonprofits did an excellent job and surpassed last year’s Giving...
by Cameron Ripley | Dec 17, 2018 | Daily Vlog, Digital Marketing, Fundraising, Strategy
2 min read ✭ In this post, you will learn about a few great approaches to improving your nonprofit’s donor stewardship before year-end. In recent years, the donor retention rate has been around 45% for the nonprofit sector at large. However, to grow your...
by Cameron Ripley | Dec 11, 2018 | Daily Vlog, Digital Marketing, Fundraising
3 min read ✭ In this post, you will learn how the Google Ad Grant, Facebook, and Instagram ads are important to your digital fundraising strategy. Learn how you can leverage these digital marketing channels to scale your nonprofit’s online donations. Your...
