Archive for Fundraising

How COVID-19 is Impacting Year-End Fundraising

The COVID-19 pandemic has changed the way nonprofits operate and think about fundraising but one question lingering on the minds of many is how will it affect year-end fundraising in 2020? Will it have an impact at all or can the social sector expect things to be par…

9 Tips to Make This the Best Giving Tuesday Yet

Since 2012, the growth for Giving Tuesday has been incredible. Just last year over $511 million was given on Giving Tuesday alone—a 28% increase year over year! While we got used to 44% to even 63% YoY growth rates between 2016 to 2018, we still believe we will see…

Year-End Fundraising: Your Month by Month Calendar

Before you dive into the month-by-month strategy, you’ll want to ensure that you’re fully prepared. Make sure that you have the proper creative for all of your marketing. This includes mission-centric imagery that truly showcases your impact, as well as creative specific to the time period whether you’re…

How to Build a Recurring Giving Landing Page

A strong landing page is a key part of any recurring giving program. When visitors land on this page, it will help determine whether or not they decide to become a recurring donor. Your recurring giving landing page should be clear, concise, and creative.    Name Your Recurring…

Combatting the Coronavirus Fundraising Fatigue

So your nonprofit has been fundraising during this challenging time and donations feel like they’re falling flat. You’re concerned about really facing and combating coronavirus fundraising fatigue. So let’s talk for a second about how to deal with this and what to do. This is a question we…

Why You Should Launch a Recurring Giving Program

If your nonprofit leans heavily on individual giving, there has never been a better time to build a recurring giving program. Even before quarantine, COVID, and all of this went down, the data was clear. Recurring donors, on average, have a 5X higher lifetime value than a one-time…

Are You Losing Donors Because Of Your Mobile Webpages?

Accelerated Mobile Pages You may or may not have heard of the Accelerated Mobile Pages (AMP) project. On the mobile Google Search Network, these pages are now displayed in a carousel above everything else with a little lightning bolt to signify their speed. Currently, these pages rank #1…

Classy Webinar Recap – Boost-Year End Giving Using Facebook, Google Ads, Email and More

Year-end fundraising and the holiday season is right around the corner and that is why we recently partnered up with the Classy team and Katie Fiorillo from Project Concern International, as we co-hosted a webinar called “Boost Year-End Giving Using Facebook, Google Ads, Email and More“.   On the…

Nonprofit Year-End Fundraising: ‘Tis the Season to Take Risks

In this post, you will learn why your nonprofit must be taking strategic risks on the marketing front that maximize your year-end fundraising efforts. Check out today’s #dailyvlog to know what those look like.

Three Classy Webinars to Help Drive Your Nonprofit’s Year-End Donations

We’re sharing three extremely resourceful Classy webinars that will help you to drive your nonprofit’s year-end donations. Check ’em out!