The Trevor Project
Utilizing the Google Ad Grant to Increase Donations
Nonprofit Google Ad Grant Success Story
The Trevor Project worked with Community Boost utilizing the Google Ad Grant to generate donations.
The Trevor Project's goal was to increase donations in order to be able to provide life-saving services for even more LGBTQ youth.
Using Search Terms Strategically Within the Google Ad Grant
Connecting on Non-Branded Search Terms
We used non-branded search terms that had intent that was aligned with The Trevor Project’s mission. We saw donations coming in from search terms including “LGBT Suicide Prevention,” “Gay Suicide Prevention,” “LGBT Suicide Hotline,” and “LGBT Youth Charities.”
Protecting Branded Search Terms
When someone searches “The Trevor Project,” we want to have as much real estate on the first page of Google as possible. Part of the Ad Grant was used for this to connect people with numerous resources from The Trevor Project.
Ready to grow your nonprofit?
Our team of purpose-driven digital marketers would love to learn more about your mission and chat about how your nonprofit can drive more online supporters, volunteers, clients & donors.