Tenement Museum Case Study
Generating donations through the use of email appeal and Facebook Fundraising
Telling Uniquely American Stories
The Tenement Museum tells the uniquely American stories of immigrants, migrants, and refugees in the ongoing creation of our nation.
Their mission is to foster a society that embraces and values the role of immigration in the evolving American identity through guided tours; curriculum and programs for secondary and post-secondary educators; stories, primary sources and media shared on our website; and interactive online experiences such as Your Story, Our Story, podcasts and more.
Keep the Museum Alive
Our strategy was to launch a Facebook Fundraiser highlighting the importance and need to support the Museum at this critical time. Tenement Museum and Community Boost strategized together, which resulted in a coordinated two-prong approach. We set up a Facebook Fundraiser that was synchronized with a matching email appeal to launch at the same time.
Connecting with Their Core Audience
Our ongoing strategy is to give their core audience a way to support and also share why they are supporting the museum to their own network, which will draw support with controllable ad spend. It is truly heartwarming to see the responses we have gotten thus far.
Their Success: A Tremendous Lift in Donations
Through this strategy, Tenement Museum saw a drastic increase in donations.
In just 24 hours, we have generated:
$40,000+ from the email appeal
$10,000+ from the Facebook Fundraiser
If you would like to donate to the Tenement Museum, visit tenement.org/support.
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