Quality Start San Bernardino County

Improving their website's SEO in order to achieve their goals. 

Nonprofit SEO Success Story

Quality Start San Bernardino County worked with Community Boost to improve their website's SEO. 

+ 177 %
Google Organic Traffic
+ 193 %
New Site Users
- 33 %
Bounce Rate

Their Story

Helping Child Care Programs & Preschools Provide the Highest Quality Early Learning Experiences

QSSB supports quality early learning by: 

- Establishing standards that define what quality means and looks like for early care and education programs

- Measuring programs using these standards

- Offering and connecting educators to professional development opportunities

- Helping parents and caregivers find quality programs for their children

Their Goal

Traffic Growth & Keyword Rankings

QSSB wanted to grow their overall organic traffic and start ranking key pages like their Resource page and their Contact Us page. They also wanted to rank for specific keywords like “childcare resource” and other relevant early childhood keywords that educators and parents would be searching for.

The Solution

Keyword Research

Through keyword research, we found that a lot of their current and old event pages were ranking either on the 2nd or 3rd page of Google.

The strategy we came up with was to take old event pages that were pieces of training or informational sessions about early childhood learnings and turn them into longer tail content pieces that QSSB could have on their site as a resource for users to refer back to.

New Content Creation

When QSSB started working with us back in August 2020, they were only ranking for 385 keywords and only 6 of those keywords were on the first page of Google. Now in February 2021, they are ranking for 755 organic keywords and 37 of those keywords are on the first page of Google. 

We were able to increase the total number of organic keywords they were ranking for by helping them create new content pieces that they can put on their website as resources which in turn also helped increase their overall organic traffic. 

Working with Community Boost for SEO has been a beneficial experience for our program. Their work and attention to detail have boosted our website visibility and allowed us to connect with and gain new key audiences. They’ve also helped us create new searchable content to best support those audiences! As a result, we’ve seen very positive changes in Quality Start’s ranking position on Google.
- Quality Start San Bernadino County

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