Quality Start San Bernardino County
Improving their website's SEO in order to achieve their goals.
Nonprofit SEO Success Story
Quality Start San Bernardino County worked with Community Boost to improve their website's SEO.
Helping Child Care Programs & Preschools Provide the Highest Quality Early Learning Experiences
QSSB supports quality early learning by:
- Establishing standards that define what quality means and looks like for early care and education programs
- Measuring programs using these standards
- Offering and connecting educators to professional development opportunities
- Helping parents and caregivers find quality programs for their children
Traffic Growth & Keyword Rankings
QSSB wanted to grow their overall organic traffic and start ranking key pages like their Resource page and their Contact Us page. They also wanted to rank for specific keywords like “childcare resource” and other relevant early childhood keywords that educators and parents would be searching for.
Through keyword research, we found that a lot of their current and old event pages were ranking either on the 2nd or 3rd page of Google.
The strategy we came up with was to take old event pages that were pieces of training or informational sessions about early childhood learnings and turn them into longer tail content pieces that QSSB could have on their site as a resource for users to refer back to.
New Content Creation
When QSSB started working with us back in August 2020, they were only ranking for 385 keywords and only 6 of those keywords were on the first page of Google. Now in February 2021, they are ranking for 755 organic keywords and 37 of those keywords are on the first page of Google.
We were able to increase the total number of organic keywords they were ranking for by helping them create new content pieces that they can put on their website as resources which in turn also helped increase their overall organic traffic.
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