One More Wave
Generating shop purchases using Facebook and Instagram ads.
Nonprofit Facebook Ads Success Story
One More Wave worked with Community Boost utilizing Facebook and Instagram ads to generate 70 purchases in their online shop between May 1st and June 15th.
Giving Veterans Access to Surf
One More Wave consists of surfers and veterans with a passion to help those in need. Their mission is to provide wounded and disabled veterans with customized surfing equipment and community, enabling veterans to achieve surf therapy all over the world.
Generate Shop Sales
One More Wave’s goal was to increase purchases from their online shop using Facebook and Instagram ads.
The Solution
Audience Targeting
We used Facebook & Instagram ads to increase purchases from their Shopify page by targeting past donor lists and website visitors. We also targeted new audiences, such as a lookalike audience of OMW’s Facebook page, to raise awareness and bring new visitors to their store.
Strategic Placement & Creative
We used a variety of placements, such as desktop vs. mobile, and creative specific to what One More Wave sells in their shop. It was important to have a variety of images and videos in order to test what works best with each audience. Carousel ads were also used to increase conversions by showing multiple items for sale.
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Ready to grow your nonprofit?
Our team of purpose-driven digital marketers would love to learn more about your mission and chat about how your nonprofit can drive more online supporters, volunteers, clients & donors.