Generating shop purchases using Facebook and Instagram ads and the Google Ad Grant.
Nonprofit Ecommerce Success Story
Haiti Partners worked with Community Boost utilizing Facebook and Instagram ads plus the Google Ad Grant to generate purchases in their online shop.
Helping Haitians Change Haiti Through Education
Haiti Partners’ mission is to "Help Haitians Change Haiti Through Education." In order for Haiti to address its many challenges, its children need to experience an innovative, quality education—an education that empowers them to develop their potential, think outside the box, and engage in improving their communities. This is Haiti Partners’ mission and the work they engage in each day.
Promote Gift Shop Sales
Haiti Partners' goal was to increase purchases from their online gift shop using social media ads for the very first time. Sales of products like Merline's Caribbean Hot Sauce go towards helping create livelihoods and supporting education in Haiti.
Creating a Sense of Urgency
We decided that it would be a great opportunity to take advantage of the holiday season to promote their products as potential holiday gifts for family and friends. After discussing production lead times, we determined that their Hot Sauce would be the best product to promote, but the last day we could ship orders and have them received in time for Chrsitmas was 12/18. We positioned the copy on the ads as so.
We created a Facebook and Instagram campaign for 4 days in a last minute holiday gift push from 12/14 - 12/18. We targeted a stacked remarketing audience along with two new interest audiences to increase potential opportunies for store visits.
Our remarketing campaign was fueled by Facebook and Instagram ads in addition to the Google Ad Grant. Using both channels gave us the opportunity to send a lot of traffic to the Hot Sauce Page initially that was then remarketed to.
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