Archive for iOS14

iOS 14 Impact on LinkedIn Ad Campaigns

At this point, we have all seen the effects that the new iOS 14 update has caused to the digital advertising world. The update has certainly thrown us a curveball and caused us to make some quick adjustments to our Facebook and Instagram ads, but it is also…

How iOS 14 Affects Google Search Ads

In early 2021, Apple launched its iOS 14 update, which rocked the digital advertising world. In short, Apple’s goal in this new update was to protect user privacy by allowing website users to opt-in or out of app and website tracking. This has a big impact on nearly…

How to Set Up Facebook Standard Events and Aggregated Event Measurement

Now that you’ve implemented the Facebook Pixel, you can discover how to set up Standard Events to better track and understand the actions taken from your Facebook ads. If you haven’t placed the Pageview Pixel yet, check out our post on how to set up the Facebook Pixel. Once…

iOS 14 Update and CAPI: The Full Breakdown

The iOS 14 Update Apple is fully launching its iOS 14.5 update which will include a large privacy change in letting users choose to either opt-in or opt-out of app/website tracking. Tim Cook was interviewed on April 12, 2021, and said “I believe people should be asked to…