September could not be a better month to begin planning your year-end giving strategy. Yes, the time is now. In August, I attended Community Boost’s Online Radical Impact Conference. It was so good! After listening to development teams from across the U.S. share their experiences with year-end…
Before you dive into the month-by-month strategy, you’ll want to ensure that you’re fully prepared. Make sure that you have the proper creative for all of your marketing. This includes mission-centric imagery that truly showcases your impact, as well as creative specific to the time period whether you’re…
Paid Google Ads is the connection between supporters searching for information about the organizations they are passionate about and the charities that are working every day to create the impact. It is mind-blowing to see how something so massive, like Google, can be the binding factor between donors…