Archive for nonprofit donors

The Online Donor Deciding Journey

In this post, we’ll go over a framework to craft the messaging for your donors in order to increase conversion rates and expand your online donor base.

Email Compliance For Nonprofit Organizations: Understanding CASL

CASL (Canada’s Anti-Spam Legislation) is a set of laws that regulate commercial electronic messages (CEMs) in Canada. This includes emails, text messages, and other forms of electronic communication that are used for the purpose of promoting a product or service. While CASL applies to all organizations that send…