Archive for Google

Google’s New Beta Extensions: Image and Dynamic Image Extensions

Google is currently rolling out two new beta extensions for Google Ads—image extensions and dynamic image extensions. They are not available in all accounts at this time, but we are seeing them appear in the recommendations section of more and more accounts. So, what are they, how do…

Google Optimize 101

What is Google Optimize? As marketers, it’s important to ensure that websites are designed in a way that encourages users to engage with elements on site. Whether the goal is to increase ticket sales, newsletter sign-ups, or any other high-impact initiative, the design and language on landing pages…

Google Ad Grant: What It Is, How It Works, & Where to Get Started

Learn what the Google Ad Grant is, how to get started with it, and why it can be a valuable resource for your nonprofit’s marketing strategy.

Here’s How to Get Your Nonprofit Approved for Google’s $10,000 Ad Grant

We’re sharing exactly what it takes for your nonprofit to get approved for ten thousand dollars in ad spend with Google’s Ad Grant. Learn more on the blog!

These Are the Key Differences Between a Google Ad Grant and Paid Ads

Learn the key differences between advertising through the Google Ad Grant account and a Paid Ads account. While the two are both advertising platforms within Google, there are important limitations to note within each type of account.

Google Quality Score: What It Is and Why You Should Care

In this post, you will learn learn what Quality Score is, why it matters, and how to ensure that yours is continuously improving! Hint: landing page relevance is a HUGE factor here.

How the Google Ad Grant Can Drive Results

Over the years, we’ve seen what the Google Ad Grant is capable of. Now it’s time how we’ve seen the Ad Grant help nonprofits across the board. Let’s dive into an overview of what the Google Ad Grant is and how it has helped nonprofits like All Hands And Hearts, Moms In Prayer International, Days For Girls, and To Write Love On Her Arms.

How Your Nonprofit Can Improve Reporting with Google Data Studio

Learn why your nonprofit should be using Google Data Studio for reporting.