Find New Donors With The Google Ad Grant Believe it or not, connecting with potential donors can be done! And it can be done without spending a dime on advertising (thank you Google!). We have a few of our favorite tips and tricks to writing the best ad…
What is the Google Ad Grant? You already know what Google is: the biggest web search engine in the world, with an average of 3.5 billion searches per day. What you might not know, is that a huge part of Google’s business model is paid advertising. Businesses pay…
As a nonprofit organization, you probably have limited bandwidth for marketing. You have plenty of other things to think about: employees, operations, and spreading your mission. Maybe you’ve heard of the Google Ad Grant and the $10,000 a month in free advertising that it provides, but you’re hesitant…
Introduction to the Google Ad Grant Google Grants is a $10,000 monthly advertising grant to advertise on Google.com. Google Grants has the potential of driving 10,000 to 40,000 new website visitors to your website every month! You can use Google Grants to: – Reach donors, volunteers, and…
Over the last decade, the internet and all technologies related to it have been advancing at an absolutely blistering pace. With the rise of the internet, a wide myriad of tools have evolved and become available for both for-profit and nonprofit businesses alike. However, in recent years, there’s…
Google is announcing substantial modifications to the Google Ad Grant with the aim of incentivizing the nonprofit sector to leverage their $10,000 per month Google Ad Grant to drive as much quality site traffic and online conversions as possible. Top three items your nonprofit needs to know…
As you most likely know, Google has been rolling out extensive changes for all Ad Grantee recipients that will most likely affect your organization in some way. But don’t fret! We’re here to help. First things first, what is click-through rate and why does Google care that you…
Learn the key differences between advertising through the Google Ad Grant account and a Paid Ads account. While the two are both advertising platforms within Google, there are important limitations to note within each type of account.