Facebook is one of the most popular social media platforms to date and it’s also one of the greatest marketing solutions mankind has experienced. With so many data privacy laws coming into effect, it is only a matter of time before 3rd party data becomes obsolete. One of…
What is GA4? Google Analytics 4 (GA4) is the newest update to Google Analytics. This update is backed by Firebase Analytics, the Google platform that allows marketers to understand how people use their iOS or Android app. GA4 combines features from Universal Analytics and Firebase into one program….
In case you missed it, Google has announced that it will be phasing out Universal Analytics in June 2023. Here’s a rundown of everything you need to know – including what’s changing with Google Analytics 4 and how to make the switch. The ABC’s of Analytics Fundamentals…