Archive for google ads for nonprofits

How to Apply for the Google Ad Grant

In this post, we’ll share the steps you need to take in order to apply for the Google Ad Grant.

How to Maintain Google Ad Grant Compliance

In this post, we’ll share what you need to do to maintain your Google Ad Grant compliance.

How to Write Great Search Ads

This post will go over how to write engaging Google search ads to draw in your audience.

How the Google Ad Grant Works in 2020

In this post, you’ll learn what the Google Ad Grant is, how it works, and how you can take advantage of it for your nonprofit.

How to Use Google Ads Experiments

When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….

Combining PPC & SEO Strategy For Nonprofits

Why Use PPC and SEO Together? Google PPC ads and SEO both appear on the search engine results page, but serve different roles in any nonprofit’s marketing strategy. It’s a common misconception that if an organization is ranking well for keywords organically, they don’t have to invest in…

Webinar Recap: Microsoft Social Impact Offers for Nonprofits

In case you missed our webinar last Thursday, we have recapped the most important highlights that the Give with Bing and Microsoft for Nonprofits teams talked about.    Microsoft Tech for Social Impact is a technology service offering nonprofits discounted and donated solutions that can help them scale…