Friday Five 022: Proving the Importance of Digital Marketing
Join us in Episode 022 of the Friday Five, as we cover how you can prove the importance of digital marketing today and key tips to maximizing your Google Ad Grant.
Archive for facebook
Friday Five 023: The Time to Start Advertising on Social Media was Yesterday
Join us in Episode 023 of the Friday Five, as we cover why it’s crucial to be utilizing Facebook ads today and how you can get results.
How to Set Up Facebook Business Manager
Facebook Business Manager is a central place where you can manage all of your business pages, ad accounts, and more. You can add other employees and agencies to help you manage your account without becoming Facebook friends, plus you can manage everyone’s access to your business account from…
3 Ways To Increase Ad Exposure And Reach More People
One of our most frequently asked questions has always been, “How do we increase exposure and reach more potential donors?” With Facebook having over 2 billion users and Instagram following closely with 1 billion active subscribers, there has never been a better time to take your nonprofit to…
Facebook iOS 14 Update and Everything You Need to Know
The Apple iOS 14 Update Recently, Apple has announced changes with their iOS 14 update that will affect your account if you are currently running Facebook Ads. If you happened to be in your Facebook Business Manager lately you might have seen a message pop up like this:…
How to Set Up the Facebook Conversions API
Facebook is one of the most popular social media platforms to date and it’s also one of the greatest marketing solutions mankind has experienced. With so many data privacy laws coming into effect, it is only a matter of time before 3rd party data becomes obsolete. One of…
iOS 14 Update and CAPI: The Full Breakdown
The iOS 14 Update Apple is fully launching its iOS 14.5 update which will include a large privacy change in letting users choose to either opt-in or opt-out of app/website tracking. Tim Cook was interviewed on April 12, 2021, and said “I believe people should be asked to…
How to Set Up Facebook Domain Verification
Why Facebook Domain Verification is Important With Facebook’s recent updates and changes, there are steps you need to take to continue running Facebook ads and have proper tracking. The most important being verifying your domain. Domain verification is required in order to configure your Aggregated Events Measurement. When…
Facebook Instant Experience Ads for Nonprofits
What are Facebook Instant Experience Ads? In an Instant Experience ad on Facebook, we are creating a mini landing page on the ad itself so when users click through, it expands to have more information, photos, and videos that can help tell the story of your organization. They…
Create a Community with the Facebook Community Manager Certification
As a nonprofit community manager, educator, job seeker, small business, brand, agency, or developer, it can be challenging to get the online engagement you aim for. Many companies and organizations rely on their stakeholders to know how to navigate and optimize their online communities. If you are new…