Archive for facebook

Create a Community with the Facebook Community Manager Certification

As a nonprofit community manager, educator, job seeker, small business, brand, agency, or developer, it can be challenging to get the online engagement you aim for. Many companies and organizations rely on their stakeholders to know how to navigate and optimize their online communities.  If you are new…

Facebook Instant Experience Ads for Nonprofits

What are Facebook Instant Experience Ads? In an Instant Experience ad on Facebook, we are creating a mini landing page on the ad itself so when users click through, it expands to have more information, photos, and videos that can help tell the story of your organization. They…

How to Set Up Facebook Domain Verification

Why Facebook Domain Verification is Important With Facebook’s recent updates and changes, there are steps you need to take to continue running Facebook ads and have proper tracking. The most important being verifying your domain.  Domain verification is required in order to configure your Aggregated Events Measurement. When…

iOS 14 Update and CAPI: The Full Breakdown

The iOS 14 Update Apple is fully launching its iOS 14.5 update which will include a large privacy change in letting users choose to either opt-in or opt-out of app/website tracking. Tim Cook was interviewed on April 12, 2021, and said “I believe people should be asked to…

How to Set Up the Facebook Conversions API

Facebook is one of the most popular social media platforms to date and it’s also one of the greatest marketing solutions mankind has experienced. With so many data privacy laws coming into effect, it is only a matter of time before 3rd party data becomes obsolete. One of…

Facebook iOS 14 Update and Everything You Need to Know

The Apple iOS 14 Update Recently, Apple has announced changes with their iOS 14 update that will affect your account if you are currently running Facebook Ads. If you happened to be in your Facebook Business Manager lately you might have seen a message pop up like this:…

3 Ways To Increase Ad Exposure And Reach More People

One of our most frequently asked questions has always been, “How do we increase exposure and reach more potential donors?” With Facebook having over 2 billion users and Instagram following closely with 1 billion active subscribers, there has never been a better time to take your nonprofit to…

How to Set Up Facebook Business Manager

Facebook Business Manager is a central place where you can manage all of your business pages, ad accounts, and more. You can add other employees and agencies to help you manage your account without becoming Facebook friends, plus you can manage everyone’s access to your business account from…

Facebook Ad Grants for Nonprofits

Is Facebook Ad Grants for Nonprofits Really Finally Happening? Big news hit the nonprofit marketing wire this week as Facebook is officially testing out a new advertising credit program for nonprofits. It seems they are finally following in the footsteps of Google’s Ad Grant Program for Nonprofits, a…

How to Make a Facebook Video Post Go Viral… for the Second Time…

Facebook Video Post Virality by the Numbers 1,700,000 Views of Facebook Video 40,000  Shares of Facebook Video 13,000  Likes of Facebook Video 4,344 New Facebook Fans in less than a week 600  Comments on Facebook Video   Learn How the Facebook Video Post Went Viral Virality. That ever evasive word that every nonprofit…