Boost Your Year-End Giving With Facebook, Google Ads, and Email
Amplify your year-end fundraising efforts and watch our webinar with Classy on how to boost your year-end giving with Facebook, Google Ads, Email, and more!
Archive for digital marketing
Seven Great Ways to Fill Your Hiring Pipeline and Recruit Nonprofit Talent
We’re sharing tips on seven ways to fill your nonprofit’s hiring pipeline with talent that will actually help push your organization forward. Check it out!
Reach vs Impressions: What’s The Difference?
There’s a difference between reach and impressions, and each metric will tell you something different about your nonprofit’s social media strategy. Tune into the #dailyvlog to find out more!
How to Explain the Importance of Social Media to Your Nonprofit Board
Social media is an important platform to utilize in order to broaden your nonprofit’s reach and grow its audience, but not everybody thinks so. We’re sharing some tips on how to explain the importance of social media to your nonprofit’s board of directors for modernizing your digital marketing strategy.
How to Find Great Hashtags to Market Your Nonprofit
#Hashtags have the ability to broaden your reach and expand your audience! We’re diving into the importance of using hashtags and how to find great ones to market your nonprofit. Check it out!
These Are the Key Differences Between a Google Ad Grant and Paid Ads
Learn the key differences between advertising through the Google Ad Grant account and a Paid Ads account. While the two are both advertising platforms within Google, there are important limitations to note within each type of account.
Google Quality Score: What It Is and Why You Should Care
In this post, you will learn learn what Quality Score is, why it matters, and how to ensure that yours is continuously improving! Hint: landing page relevance is a HUGE factor here.
Donor Stewardship: Enhance Your Nonprofit’s Word of Mouth Strategy
Learn how your nonprofit can improve it’s word-of-mouth strategy and donor retention rates through tactics enhancing your donor stewardship. Tune in now!
Email Marketing Segmentation Strategies to Drive Online Donations
Learn how to effectively approach segmenting your nonprofit’s email lists. Doing it right will help you drive your organization’s online donations.
Two Ways Your Nonprofit Must Test Google Remarketing Ads
Learn about two types of Google Remarketing Ads that your nonprofit must be utilizing: Google Display Remarketing Ads and RLSA (Remarketing Lists for Search Ads). We are diving into why these methods are important and how they can help step up your Google marketing and advertising strategy.