Step 1: Create Campaign Through Facebook Ads ManagerGo to you Facebook Ads manager and click the green “+ Create” button in the top left hand corner. This will open up a new Facebook ad campaign for you to create. From there, you can choose which marketing objective you’d like your ads to target.
Step 2: Create Lookalike Audiences or Custom Audiences
Next, move onto your building your audience. You can create a Lookalike Audience, which means your ads will target new people whose tendencies or engagements are similar to your most valuable audience. However, you can also create a Custom Audience where you can target people who have already interacted with your organization.
For example, you can target to people who have viewed at least 10-seconds of a previous video that you have posted or even people who have directly engaged with your Facebook page. You have flexibility here, so just think about who you would like your Boosted Post to target and what doing that would look like.