How Recurring Giving Helps Your Nonprofit
Increase in Donor Lifetime Value
Recurring donors are worth 4.87X more than a one-time donor to your nonprofit.
Increase in Average Donor Retention Rate
Having a recurring giving program has been seen to increase the average donor retention rate by 50%.
Reach a Wider and Younger Audience
Not everyone can make a large one-time gift. For many, a smaller recurring gift can feel much more manageable especially in our subscription-based world.
- What makes a successful recurring giving landing page?
A great recurring giving landing page should be clear, concise, and creative. Include testimonials from current recurring donors and show them the impact their donations will have for your cause.
- I have a program set up, now how do I market it?
We are big proponents of omnichannel marketing and it is no different for recurring giving. The top channels we would recommend include email marketing, Facebook and Instagram Ads, Google Ad Grants, and peer-to-peer.
- My nonprofit doesn't currently have a recurring giving program. How do we get started?
The first thing you'll want to do is find a platform to be able to accept recurring donations. Community Boost has several trusted partners we can connect you with to get everything set up on your website from theme development to tracking to landing pages.
- How do we keep our recurring donors?
Stewardship is key. Personal thank yous can go a long way. Also, make sure that you continue to share the impact that their donations are driving on a regular basis.
Facebook & Instagram Ads
Google Ad Grants
Ready to grow your nonprofit?
Our team of purpose-driven digital marketers would love to learn more about your mission and chat about how your nonprofit can drive more online supporters, volunteers, clients & donors.