Recurring Giving

Recurring Giving is when a donor elects to give a certain donation value on an ongoing basis, typically once per month. 

How Recurring Giving Helps Your Nonprofit

Increase in Donor Lifetime Value

Recurring donors are worth 4.87X more than a one-time donor to your nonprofit. 

Increase in Average Donor Retention Rate

Having a recurring giving program has been seen to increase the average donor retention rate by 50%. 

Reach a Wider and Younger Audience

Not everyone can make a large one-time gift. For many, a smaller recurring gift can feel much more manageable especially in our subscription-based world. 

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