2.5 min read ✭ Join us in Episode 037 of the Friday Five, as we cover how to optimize your time through systems and prioritization, as well as marketing to a new audience and on social media.
What is the Friday Five?
Each Friday, we will be answering your most pressing questions from our Digital Marketing for Nonprofits Facebook group. If we don’t cover a challenge that you or your nonprofit colleagues are facing, drop us a comment below or tweet us @CommunityBoost and we’ll add it to the queue.
Let’s dive in!
Nonprofit Marketing Challenges
1) Your Biggest Marketing Challenge: “Maximising digital assets through an effective system.” – Sonya, Careflight
Our Solution: Systems are what will set your organization free. We recommend finding a project management tool that works for you. This can range from a free tool like Google Drive to others like Basecamp and Asana. What’s important is getting your entire team on board utilizing the system. This will allow your organization to stay organized. Whatever works best for your org will take a bit of time to set up but will be well worth it long-term.
2) Your Biggest Marketing Challenge: “Finding the time to design thoughtful campaigns.” – Melissa, NW Documentary
Our Solution: This is what separates the good organizations from the great ones. Most causes have a strong mission, message and even creative, but it takes driving traffic and gaining traction to matter. Start by optimizing your day. Prioritize your tasks and often you simply have to protect the time. Try putting an hour or however much you may need on your calendar in the morning when you will be energized and most creative, not yet exhausted by other tasks. Treat it like a meeting and commit to spending that time solely on campaign design.
3) Your Biggest Marketing Challenge: “Understanding how to connect an old-school organization with new people.” – Laurana, Bach Society of Dayton
Our Solution: You have to market where their attention is at, which is online and on mobile. Take time to learn the differences between each platform by being a practitioner and using them yourself. Post videos of your work on social, Facebook, Instagram and Twitter, and then also take it to the next step by trying to incentivize other young people to post as well.
4) Your Biggest Marketing Challenge: “Getting people to part with their money on social media is a major challenge.” – Bitebo, Keeping It Real Foundation
Our Solution: By using the phrase “part with their money” it sounds like you want to make your supporters, subscribers and followers almost feel bad for not wanting to help more. This doesn’t come from sharing sob stories, it comes from sharing inspiration and hope on social. Continue to advocate for your cause and over time people will start to give. Also, you should look at your website and donation process to ensure it’s as smooth as possible. Think about the donor experience. Time is everything, so make it as easy as possible to give online.