3 min read ✭ Join us in Episode 025 of the Friday Five, as we cover how you can use social media and hyper-targeting to your nonprofit’s advantage.
What is the Friday Five?
Each Friday, we will be answering your most pressing questions from our Digital Marketing for Nonprofits Facebook group. If we don’t cover a challenge that you or your nonprofit colleagues are facing, drop us a comment below or tweet us @CommunityBoost and we’ll add it to the queue.
Let’s dive in!
Nonprofit Marketing Challenges
1) Your Biggest Marketing Challenge: “Defining our audience.” – Rachel, The HALO Trust
Our Solution: Start with persona development. We’ve created a persona development template to guide you through this process, which you can find in our recent blog post. This will help you create segments that you can target in your marketing efforts. Not all personas are created equal. Try to create your top two to five persona segments. Then onboard and engage your team in always making this a part of your marketing culture.
2) Your Biggest Marketing Challenge: “Working with a small budget and a small staff who do not understand social media management. ” –Emily, ArtsAltoona
Our Solution: You have to tell and show them why it’s important in order to gain their trust. Explain the power of social media and the impact it can have. Social media doesn’t always need a big budget. What’s important is that you or someone on your team dedicates time to creating and posting content on a regular basis.
3) Your Biggest Marketing Challenge: “Building our brand – we’re relatively unknown, and there’s a lot of confusion around what we do among those who are familiar with us.” – Mackenzie, RASNZ
Our Solution: Create more content and directly address people’s concerns or misconceptions. If they are confused, create content around your programs and your mission. As far as channels you can tap into, we would recommend using Facebook and Instagram ads that are hyper-targeted towards the audience you want to reach.
4) Your Biggest Marketing Challenge: “Because of our project budgets, we look for larger donors.” – Sheila, River Alliance
Our Solution: You can use digital to hyper-target high net worth individuals. Be sure to share your impact and spark conversation to push them into your development funnel. We like to say, we don’t own our donors. They have donated to us in the past, but we consistently need to stay top-of-mind where their attention is at. It doesn’t matter if you have a high net worth or not, everyone is on their phones and online. That’s why it’s always important for your marketing efforts to be there, sharing your impact with the world.