1 min read ✭ Learn why your nonprofit should be using Google Analytics to implement conversion value tracking and how it can help your organization to start making data driven decisions.
Why Is Analytics Conversion Value Tracking Important?
Wouldn’t you like to know how much donation revenue your organization is bringing in? Even better, wouldn’t it be nice to know which channels are bringing in the most donations and traffic?
Luckily, Google Analytics allows you to see all that revenue data in one place. Once the data is recorded in Google Analytics, you then can import that data into different ad platforms, such as Google Ad Grant, Paid Google Ads, or even Facebook ads. However, those aren’t the only channels where Google Analytics can track data. With Analytics Conversion Value tracking, you are also able to see how other platforms are driving revenue, such as Email, Social Media, or your website SEO.
Different organizations have different goals; some want to receive more donations while others want to generate an influx of leads or grow their email list via subscription forms and website opt-ins.
Ultimately, you can optimize for actual revenue and for what goals truly matter most to your organization. No matter what the goals that you set for your nonprofit are, the information gained from conversion tracking will help your organization to determine the Return On Investment, or ROI, for your ad platforms. This will allow you to make data informed decisions about your marketing spend – making the most of your digital marketing budget and strategic efforts.
Has your nonprofit tried implementing conversion value tracking? What elements are you tracking? Comment below or tweet us @CommunityBoost – we’d love to hear how your organization is utilizing Google Analytics!