Seniors at Home

Senior’s At Home’s mission is to help older adults age with respect and dignity and to live safer, healthier, and more independent lives. They do this through a variety of care management services for aging adults and their families. 

SEO Success Story

Seniors At Home came to Community Boost with the goal of ranking for keywords that were very important to their organization’s services and drawing more organic traffic to their site.

172.7 %
Increase in organic traffic
162 %
Increase in new organic users
56 %
Increase in pages per session
45 %
Increase in conversion rates

Seniors At Home Impact Story

Seniors At Home is a part of Jewish Family & Children’s Services, one of the oldest and largest family service institutions in the United States. They serve over 17,000 seniors each year in San Francisco, San Mateo, Santa Clara, Marin and Sonoma counties. Their staff, health care professionals, and highly trained caregivers are experts at providing basic home care services, as well as overall care management, Alzheimer’s, dementia, palliative care, skilled nursing, grief counseling, fiduciary management, LGBTQ services, advocacy, and more.

San Francisco, San Mateo, Marin, and Sonoma counties have aging populations who wish to stay in their homes. Seniors At Home has an expert and knowledgeable staff and aims to provide resources, education tools, and services to thousands of seniors in the five-county greater Bay Area. With a goal to be the thought leaders in the in-home senior care space, Seniors At Home employed an SEO engagement with Community Boost to drive more organic traffic to their resources and blogs. 

Seniors At Home Goal

Drive More Organic Traffic With SEO

Seniors At Home came to Community Boost with the goal of ranking for keywords that were very important to their organization’s services and drawing more organic traffic to their site.

Their Solution

Keyword Research

One of the ways that we approached their goal was through keyword research. We identified what people were searching in relation to their goals to be thought leaders in the Senior Home Care sector.

Content Optimization

Once we understood what users were actually searching for, we were able to incorporate those keywords throughout relevant content on their website. The Seniors At Home website is rich with content, but the content itself wasn’t optimized to fit SEO best practices. The Community Boost team editing the content to include important keywords, and use proper structure using things like headers and alt text.

Community Boost has been an important partner as we work to continually optimize our website. They understand our business and our goals, and make concrete recommendations that have a measurable impact.
- Seniors At Home

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