ARIZONA SCIENCE CENTER TICKET SALES
Pushing AZSC To Hit Their Ticket Sales Goals
With a brand new exhibit Pompeii: The Exhibit on the horizon, Arizona Science Center knew they would need a robust digital strategy to hit their sales goals. With the support of Community Boost, Arizona Science Center was able to launch a fully integrated online marketing campaign that would meet their paid search and integrated strategy needs.
Organization: Arizona Science Center
Arizona Science Center’s Goals:
Build a comprehensive paid search strategy, including Google search, paid social, and display remarketing ads.
Help them hit their stretch sales goal of 150,000 Pompeii ticket purchases
Strong ROI through integrated campaign efforts.
Facebook Pixel Data Helps With Tracking
Community Boost started with a strong early-bird campaign strategy. Before we even started running ads, Community Boost was able to use our Facebook Pixel to learn about the behaviors of ticket buyers from the past. This gave us important information about who to target with our Facebook ads before our official campaign launched. We also created remarketing audiences to target users that had shown interest in purchasing a ticket without completing a transaction. These two audiences were vital in helping us hit our goals.
Conversion Design Prevents Lost Sales
Community Boost designed and developed key conversion design elements, such as website smart bars and exit intent pop ups, that were instrumental in improving conversion rates and contributed to an additional $45,746 in Pompeii ticket sales.
The Google Ad Grant Is A Free Traffic Machine
cBC was able to max Arizona Science Center’s Google Ad Grant (their first time), spending the full $10,000 budget per month and sending thousands of new site visitors to their ticket pages.
Not only did this save Arizona Science Center thousands of dollars in ad spend they would have spent with a traditional Google Ads account, but their Google Ad Grant performed extremely well, generating tens of thousands of dollars in ticket sales.
Our Success Together
Return on ad spend for our entire Pompeii advertising campaign
New site visitors – greatly increasing new customer awareness
Total ticket purchases