Google Analytics: A Simple Setup Guide

Google Analytics: A Simple Setup Guide

Google Analytics is an amazingly powerful tool that can be used to understand who’s coming to your website, where they’re coming from, how they got there, and more. Unfortunately, it can seem a bit complicated from the outset. In this infographic,...
Addressing your Donor Segments as a Nonprofit

Addressing your Donor Segments as a Nonprofit

Donors to your organization can come in many different shapes and sizes, and may only be united by the fact that they all chose to donate to your organization. It doesn’t make sense to address all your different donors in the same way, so try segmenting them in...