How to Set Up Facebook Domain Verification

Why Facebook Domain Verification is Important With Facebook’s recent updates and changes, there are steps you need to take to continue running Facebook ads and have proper tracking. The most important being verifying your domain.  Domain verification is required in order to configure your Aggregated Events Measurement. When…

How to Set Up Facebook Standard Events and Aggregated Event Measurement

Now that you’ve implemented the Facebook Pixel, you can discover how to set up Standard Events to better track and understand the actions taken from your Facebook ads. If you haven’t placed the Pageview Pixel yet, check out our post on how to set up the Facebook Pixel. Once…

The Facebook Pixel: How To Get Started

Understanding the Facebook Pixel The Facebook pixel is an analytics tool that allows advertisers to track actions taken on their ads. There are many benefits to utilizing the Facebook pixel, from retargeting capabilities to understanding audience behavior on your website, making it a key factor in any campaign….

How to Set Up Facebook Business Manager

Facebook Business Manager is a central place where you can manage all of your business pages, ad accounts, and more. You can add other employees and agencies to help you manage your account without becoming Facebook friends, plus you can manage everyone’s access to your business account from…