iOS 14 Update and CAPI: The Full Breakdown

The iOS 14 Update Apple is fully launching its iOS 14.5 update which will include a large privacy change in letting users choose to either opt-in or opt-out of app/website tracking. Tim Cook was interviewed on April 12, 2021, and said “I believe people should be asked to…

How to Resolve the Aggregated Event Measurement Issue in the Facebook Pixel

Facebook Aggregated Event Measurement What’s going on with the aggregated event measurement issue in the Facebook Pixel? Currently, we have seen a few nonprofits that are experiencing an issue. When we go to set up aggregated events, which is important for the new iOS update, we are met…

Facebook iOS 14 Update and Everything You Need to Know

The Apple iOS 14 Update Recently, Apple has announced changes with their iOS 14 update that will affect your account if you are currently running Facebook Ads. If you happened to be in your Facebook Business Manager lately you might have seen a message pop up like this:…

Facebook Ads for Impact (2020)

Facebook just announced an opportunity for nonprofits to receive up to $10,000 in free ad spend. If you are a page administrator for a nonprofit organization that operates a live and active Facebook account, you may have received an important email regarding this potential $10,000 in free ad…

3 Ways To Increase Ad Exposure And Reach More People

One of our most frequently asked questions has always been, “How do we increase exposure and reach more potential donors?” With Facebook having over 2 billion users and Instagram following closely with 1 billion active subscribers, there has never been a better time to take your nonprofit to…

Benefits of Boosting a Facebook Post

You may spend a lot of time creating super fun and engaging content only to see minimal likes or comments. We understand that this can be frustrating and at times just annoying. With a decline in organic reach, there has never been a better time to utilize Facebook’s…

5 Facebook Strategies That Work In 2020

Facebook is one of the best marketing platforms available today. Shopify eCommerce accounts can see tremendous results through Facebook’s defined targeting system. Our nonprofits friends have also obtained spectacular ROI results utilizing these targeting options. You can see some of our case studies here. While Facebook has proven…

How to Create a Political Disclaimer for Facebook Ads

In this post, we will teach you how to create a political disclaimer for your Facebook ads so that you can run politically approved ads.

Reach vs Impressions: What’s The Difference?

There’s a difference between reach and impressions, and each metric will tell you something different about your nonprofit’s social media strategy. Tune into the #dailyvlog to find out more!

Your Nonprofit’s Facebook Marketing FAQs Answered

How Do I Select the Right Objective? Your Facebook marketing objective will likely be based on what goal you have in mind. In other words, why are you running ads? Are you looking to increase brand awareness or do you want to drive donations with conversions? Facebook’s machine learning…