How to Tell If You Have Google Ad Grants

For many nonprofits, it’s common to juggle quite a few marketing responsibilities between team members, like applying for grants and maintaining digital marketing channels. Add in the fact that the Google Ad Grants program has existed for many years now, and it has become common for organizations to…

How to Use Google Ads Experiments

When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….

How to Apply for the Google Ad Grant (2020 Update)

In May 2020, Google Ad Grants launched a new activation process for Ad Grants accounts. The biggest change is that nonprofits no longer need to create an account for activation. Instead, the Ad Grants Support Team will create an account, activate it, and invite the nonprofit to access…

How to Apply for the Google Ad Grant

In this post, we’ll share the steps you need to take in order to apply for the Google Ad Grant.

How to Maintain Google Ad Grant Compliance

In this post, we’ll share what you need to do to maintain your Google Ad Grant compliance.

How to Write Great Search Ads

This post will go over how to write engaging Google search ads to draw in your audience.