Search Results for: analytics
It’s Time For Nonprofits To Upgrade to Google Analytics 4
…October 2020, Google rolled out Google Analytics 4. While Universal Analytics (aka Google Analytics 3) is currently the standard version of Google Analytics, beginning July 1, 2023, Universal Analytics will…
Email Compliance For Nonprofit Organizations: Understanding CASL
CASL (Canada’s Anti-Spam Legislation) is a set of laws that regulate commercial electronic messages (CEMs) in Canada. This includes emails, text messages, and other forms of electronic communication that are…
10 Strategies Skyrocketing Year-End Fundraising Results in 2022
…Analytics Foundation You can’t improve what you aren’t measuring which is why effective tracking is mandatory. When it comes to setting up a strong analytics foundation, we encourage you to:…
TikTok Advertising With Video for Nonprofits
…and social media action plan. Those platforms already have your target audience information and demographics locked in previous analytics, showing how you can use TikTok to build deeper engagement with…
Run Higher Performing Ads with Google Analytics for Nonprofits
…your GA4 account. Data Privacy Changes Google Analytics 4 is the latest version, combining Universal Analytics and Firebase. Firebase Analytics allowed marketers to understand how people use their iOS…
How To Write The Best Fundraising Email
…second time on a desktop has a 65 percent higher likelihood of getting clicked. Website and email analytics will offer insights on how users accessed your organization’s information. Element…
How To Conduct a Facebook Ads Audit To Improve Your Results
…performing a Facebook Ads audit is worth your time, the answer is yes. Reviewing data allows your organization to make strategic decisions driven by analytics. Here are 5 topics…
Expedite Your Nonprofit Marketing Strategy
…advertising on Instagram and Facebook. See BRAC USA 3x return on ad spend Google Analytics & Reporting: Identify and replicate successful tactics through an efficient setup of Google Analytics …
Twitter For Nonprofits: Should Your Organization Be Using It?
…can also share content that continues to drive the point that your organization has expert knowledge about your cause and those you serve. Track Engagement with Twitter Analytics …
Nonprofit SEO Guide: When & How To Use SEO For Nonprofits
…a content brief, plus a blank content brief template you can adopt into your own strategy. 8. Get analytical with Google Analytics and Google Search Console Google has two…