2 min read ✭ In this post, we are covering the three main tips we have for nonprofit marketers looking to organically grow their Facebook audience. Read the blog for the details!
While there are algorithms that affect to whom social posts are shown and how often, increasing Facebook Followers is mainly about brand awareness and creating highly relevant content. Here are a few tips we always recommend when an organization is looking to increase their follower audience on an extremely saturated platform like Facebook.
“We try to come alongside people and interact with our supporters so that they know that we see them, we’re with them, and we’re in this together.”Lindsay Kolsch
“You can never go wrong by investing in communities and the human beings within them.”Pam Moore
“It’s not just about being able to write a check. It’s being able to touch somebody’s life.”Oprah Winfrey
Show Behind the Scenes Footage
Give your audience an inside look at what you are up to at your organization! Viewers love to see the realness of unedited and spontaneous social media posts. They want to see you talking about your nonprofit’s efforts and the actions you are taking to alleviate a major issue and really accomplish your mission.
Show volunteers actively working to help your nonprofit reach its goal. Give some insight to the organization’s leaders’ day-to-day and what they are tasked with. With features as instantaneous as Facebook Live and Facebook Stories, it’s easy to create highly relevant content without the need to be fully produced. This will help you organically grow your nonprofit’s Facebook followers.
For more on the art of storytelling and creating content, check out our latest Friday Five on the blog: The Art of Storytelling and Utilizing Online Resources.
Show Off Your Results
To our surprise, we don’t see enough organizations sharing their wins. Donors love to see where their dollars are going and how they are part of your organization’s overall journey, so be sure to not leave them in the dark.
Make your donors feel like the heroes they are and share wins of all sizes, big and small! You can do this on a daily, weekly, or monthly basis – just as long as you are being loud and proud about communicating the impact your nonprofit is creating. People love to talk about what they love to support, so make your organization the organization they want to talk about! Organically growing your Facebook following comes with enhancing your nonprofit’s word of mouth strategy.
If you are interested in learning more about donor stewardship, check out our blog post Donor Stewardship: Enhance Your Nonprofit’s Word of Mouth Strategy.
Engage With Your Followers
One of the best things to do when you are looking to increase your following on Facebook is to actively engage with your current audience. By creating a better sense of community on your organization’s Facebook page, your followers will also engage more – creating an authentic environment that will be appreciated by anyone who comes across your page as well.
Not to mention, when people feel more connected to a cause, they are more likely to organically talk (and even rave) about it. Creating an authentic connection with your audience by engaging, commenting, liking, and most importantly, thanking them is something that might take some time to build up at first but it will pay off tremendously in the end.
Did you enjoy this article? If you did, and are looking for more digital marketing insights, make sure to check out our post on How to Start Running Facebook Ads For Your Nonprofit. Learn about how paid Facebook marketing tactics can help push your organization forward and how to get started.
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