Cameron Ripley | | Fundraising | 0 comments
2019 Giving Tuesday Predictions
2 min to read ✭ In this post, you'll find out why Giving Tuesday is quickly becoming the 2nd biggest fundraising day of the entire year and predictions for Giving Tuesday 2019.
Giving Tuesday (GT) is on December 3rd, 2019 and is going to be a massive day of philanthropy for the nonprofit space. Are you counting down the days? Because you should be!
#GivingTuesday Growth Records
Giving Tuesday 2012: $12,000,000
Giving Tuesday 2013: $27,000,000
Giving Tuesday 2014: $47,500,000
Giving Tuesday 2015: $116,000,000
Giving Tuesday 2016: $168,000,000
Giving Tuesday 2017: $274,000,000
Giving Tuesday 2018: $400,000,000
Last year, we predicted the sector was going to generate about $356 million, but GT 2018 brought in over $400 million.
2019 is going to be a big year and we hope your organization is going to get a piece of it.
Don’t be one of those nonprofits that says things like, “For GT, we only do awareness” or “It’s too close to year end” or “We only do GT on Facebook.” If that’s how you’re approaching this day, you’re leaving a lot of money on the table because the data for our 100+ clients is clear that GT is becoming arguably the second biggest fundraising day of the entire year, apart from December 31st. Let’s all capitalize on this growth.
Giving Tuesday 2019 Predictions
We are going out on a limb and predicting we’ll see over $550 million donated to nonprofits on GT 2019. Even if we see a 35% growth, that would put donations at $540 million. However, we wouldn’t be shocked to see even higher growth. Let’s talk about why this growth momentum is happening.
1. Facebook fundraising has played a major role in growth over the past two years. In 2017, $45 million was donated via the Facebook platform, which jumped to $153 million in 2018. Facebook could bring in $250 million this year.
2. Millennials are giving more on GT. A lot of donation platforms are showing the average donor age is younger on GT compared to other general days. It’s a great day for donor acquisition if you can gain momentum with your campaign.
3. Strong Economy. As long as we don’t see stock market dips in the beginning of December, we should witness a strong GT.
4. The movement is building. Nonprofits continue to educate. Donation platforms are helping nonprofits educate why GT is important. It’s becoming a part of our culture. This is arguably the biggest reason why we see GT donations continue to grow year after year.